Welcome! I’m Sheree Johnson, a results-driven marketing operations and project management professional based in Napa, CA. With over a decade of experience leading cross-functional teams and delivering high-impact campaigns, I specialize in brand management, digital transformation, and creative project execution for the wine, luxury retail, and tech industries.

Industry Expertise

Luxury Retail: 10+ years experience in premium brand marketing and retail operations

Wine Industry: Comprehensive experience in DTC marketing, wholesale coordination, and digital transformation

Cosmetics & Beauty: Licensed esthetician with deep understanding of premium beauty retail and customer experience

Digital Marketing: Proven track record in implementing successful multi-channel marketing campaigns

Technical Skills

Design & Production: Experience with print and digital asset management

Project Management: Wrike, Asana, Harvest implementation and optimization

Digital Platforms: WordPress, Commerce7, CRM systems

Analytics: Google Analytics, social media insights, custom KPI dashboards

Digital Transformation & Marketing Operations

Sr. Project Manager – Marketing Operations | Wine Industry

• Led end-to-end marketing projects and national promotions
• Implemented Wrike project management system, improving workflow efficiency by 30%
• Developed custom analytics dashboards for data-driven decision making
• Managed cross-functional teams including creative, digital, and legal departments

Retail Display & POS Implementation

Project Manager – Digital Transformation & Client Onboarding

• Managed comprehensive digital initiatives including eCommerce platform setup
• Coordinated print and digital POS materials across multiple retail locations
• Developed standard operating procedures for retail marketing implementations
• Led cross-functional teams in executing integrated marketing strategies

Website Design & Digital Marketing

Marketing Director & Digital Strategist

• Managed website migrations and redesigns
• Implemented digital marketing strategies across multiple channels
• Created content calendars and social media campaigns
• Established metrics for tracking digital marketing ROI

Discovery & Strategy Development

• Conduct comprehensive audit of current marketing assets and systems
• Analyze existing workflows and identify optimization opportunities
• Develop strategic roadmap aligned with business objectives
• Create detailed project timeline and resource allocation plan

Implementation & Integration

• Set up project management infrastructure using Wrike/Asana
• Implement digital marketing campaigns across chosen channels
• Coordinate design and production of print/digital materials
• Establish reporting dashboards and KPI tracking systems

Optimization & Scaling

• Monitor campaign performance and optimize based on data
• Scale successful initiatives across additional channels/locations
• Refine workflows based on team feedback and performance metrics
• Document best practices and standard operating procedures

Project Management Methodology

My approach combines agile principles with traditional project management:

• Weekly status meetings and progress reports
• Real-time collaboration through project management tools
• Regular stakeholder updates and alignment sessions
• Continuous monitoring and optimization of workflows

Quality Assurance & Risk Management

• Implement comprehensive quality control processes for all deliverables
• Establish clear approval workflows and stakeholder sign-offs
• Maintain detailed documentation of all processes and decisions
• Regular risk assessment and mitigation planning

Budget & Resource Management

• Detailed tracking of time and resources through project management tools
• Regular budget updates and forecasting
• Optimization of resource allocation based on project needs
• Cost-benefit analysis for all major decisions

Measurement & Reporting

• Custom dashboard development for real-time project tracking
• Weekly status reports and monthly executive summaries
• ROI analysis for marketing initiatives
• Regular stakeholder presentations on project progress

Value Proposition

My unique combination of experience offers:

Strong background in both traditional and digital marketing channels

Volunteer & Freelance Experience

Marketing Director – Avansa Coaching
Napa, CA | Independent Consultant

• Developed comprehensive online presence for holistic health coaching business
• Orchestrated complete digital transformation including:
  • Created strategic marketing plan and content calendar
  • Managed website migration from Wix to WordPress
  • Established brand voice and visual identity
  • Coordinated with local photographers and web developers
  • Implemented Google Business profile and Google Workspace
  • Developed social media strategy and content guidelines
• Results: Successfully launched online platform

Board Liaison – Napa State Hospital Volunteer Community Advisory Board
Napa, CA | July 2022 – Present

Strategic Digital Initiatives:

• Pioneered the organization’s first digital presence:
  • Designed and launched inaugural website
  • Established electronic donation systems
  • Created social media presence across LinkedIn, Nextdoor, and Facebook
  • Developed content strategy and posting calendar

Community Engagement & Fundraising:

• Lead spokesperson for community presentations
• Manage fundraising campaigns and donor relations
• Coordinate between board members and hospital staff
• Organize and execute community outreach events
• Track and report on engagement metrics and donation analytics

Key Achievements:

• Increased digital donations by implementing user-friendly payment systems
• Enhanced community awareness through strategic social media campaigns
• Improved board-staff communication through streamlined digital processes

Mom Prom Chair – Napa Moms Organization
Napa, CA | Event Leadership Role

Event Management:

• Led planning and execution of signature annual fundraising event
• Managed comprehensive event logistics including:
  • Venue selection and coordination
  • Vendor relationships and contracts
  • Budget management and tracking
  • Marketing and promotion strategy
  • Silent auction organization
  • Volunteer coordination

Community Outreach:

• Built relationships with local businesses for sponsorships and donations
• Coordinated with local media for event coverage
• Managed social media promotion and ticket sales
• Organized volunteer teams for setup, execution, and cleanup

Project Coordination:

• Developed event timeline and critical path
• Created and managed detailed budget
• Coordinated décor, catering, and entertainment
• Managed silent auction item procurement and display
• Oversaw marketing materials development and distribution

Freelance Project Management

Digital Marketing Consultant – Wine Industry Clients
Napa Valley | Project-Based Consulting

Project Portfolio:

• Website Development & Optimization
  • Managed website redesigns and platform migrations
  • Implemented SEO best practices
  • Integrated eCommerce solutions
  • Developed content strategies

Digital Marketing Campaigns:

• Created and executed email marketing programs
• Managed social media campaigns and content calendars
• Developed digital advertising strategies
• Implemented analytics and reporting systems

Process Improvement:

• Established project management workflows
• Created standard operating procedures
• Implemented tracking and reporting systems
• Developed training materials and documentation

Achievements & Impact

Digital Transformation:

• Successfully migrated multiple websites to new platforms
• Implemented digital donation systems for non-profit organizations
• Established social media presence across multiple platforms
• Created comprehensive digital marketing strategies

Event Management:

• Organized successful fundraising events
• Built and maintained strong community partnerships
• Managed volunteer teams effectively
• Exceeded fundraising goals

Community Engagement:

• Increased digital presence and engagement for non-profit organizations
• Enhanced community awareness through strategic marketing
• Developed sustainable volunteer programs
• Created lasting partnerships with local businesses

Skills Demonstrated

Technical:

• Website Development (WordPress, Wix)
• Digital Marketing Platforms
• Project Management Tools
• Social Media Management
• Google Workspace Administration

Welcome! I’m Sheree Johnson, a results-driven marketing operations and project management professional based in Napa, CA. With over a decade of experience leading cross-functional teams and delivering high-impact campaigns, I specialize in brand management, digital transformation, and creative project execution for the wine, luxury retail, and tech industries.

Strategic:

• Event Planning & Execution
• Fundraising Strategy
• Community Outreach
• Volunteer Management
• Budget Administration

Leadership:

• Team Coordination
• Stakeholder Management
• Strategic Planning
• Process Implementation
• Training & Development

Impact Metrics

• Increased digital donations for non-profit organizations
• Enhanced social media engagement across platforms
• Improved operational efficiency through digital transformation
• Successful execution of community events
• Strengthened community partnerships
• Established sustainable digital processes

Licenses, Certifications & Skills

Google Project Management Certification
July 2023

Licensed Esthetician – California
September 2003

Microsoft Dynamics
Asana
Everhour
Harvest
Commerce7
WineDirect
Wrike
Canva
Jira
Salesforce

Communication
Adaptability
Leadership
Diplomacy
Teamwork
Initiative
Time management
Organization
Creativity
Problem-solving